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UPI transactions capture how Indians spent, saved, and speculated in 2025
From the end of real-money gaming to the rise of digital gold, YourStory decodes the 228 billion transactions that shaped 2025.
Sayan Sen
UPI transactions capture how Indians spent, saved, and speculated in 2025
From the end of real-money gaming to the rise of digital gold, YourStory decodes the 228 billion transactions that shaped 2025.
Sayan Sen
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Conversations
Featured Series
Spotlight
Scaling with intent: How India’s founders are using technology to build for the long term
For India’s new generation of founders, growth means balancing scale with precision, purpose, and performance. Hear how India’s new-age founders are blending all three to build businesses that last.
Surya Kannoth
Beyond AI hype: Why data is the real competitive moat
In an exclusive conversation, leaders discuss why data - not AI alone - is becoming the true differentiator for serving underserved customers, building resilient healthcare systems, and scaling startups in 2026.
Kaveri Chandrashekar
Built Different: Dell x NVIDIA webinar on the new AI developer playbook
AI developers are facing bigger models, faster iteration demands, and increasingly complex pipelines. This webinar dives into how new client-side capabilities are changing what gets built locally, and how quickly prototypes take shape.
Surya Kannoth
Okta and YourStory to host exclusive webinar on securing the future of autonomous AI agents
Join Okta executives to discover how Auth0's helps engineering teams ship secure features faster while reducing the total cost of ownership.
Gayatri Guha
Spotlight
Scaling with intent: How India’s founders are using technology to build for the long term
For India’s new generation of founders, growth means balancing scale with precision, purpose, and performance. Hear how India’s new-age founders are blending all three to build businesses that last.
Surya Kannoth
Beyond AI hype: Why data is the real competitive moat
In an exclusive conversation, leaders discuss why data - not AI alone - is becoming the true differentiator for serving underserved customers, building resilient healthcare systems, and scaling startups in 2026.
Kaveri Chandrashekar
Built Different: Dell x NVIDIA webinar on the new AI developer playbook
AI developers are facing bigger models, faster iteration demands, and increasingly complex pipelines. This webinar dives into how new client-side capabilities are changing what gets built locally, and how quickly prototypes take shape.
Surya Kannoth
Okta and YourStory to host exclusive webinar on securing the future of autonomous AI agents
Join Okta executives to discover how Auth0's helps engineering teams ship secure features faster while reducing the total cost of ownership.
Gayatri Guha
Founder First
How Speedata Is Powering Next-Gen AI and Big Data With APU Chips
Backed by Intel’s Lip-Bu Tan and Mellanox co-founder Eyal Waldman, Speedata’s Series B fuels expansion of its groundbreaking analytics chips, designed to replace racks of servers and power next-generation AI and data platforms with unmatched efficiency.
Nucleus_AI
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Founder First
Startup
How Speedata Is Powering Next-Gen AI and Big Data With APU Chips
Backed by Intel’s Lip-Bu Tan and Mellanox co-founder Eyal Waldman, Speedata’s Series B fuels expansion of its groundbreaking analytics chips, designed to replace racks of servers and power next-generation AI and data platforms with unmatched efficiency.
Nucleus_AI
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Leadership Lens
How Ankit Agrawal built InsuranceDekho, one district at a time
The co-founder of InsuranceDekho talks about how a focus on grassroots distribution and the 'cockroach mentality' enabled the building of a vast distribution network.
Team YS
Leadership
Lens
How Ankit Agrawal built InsuranceDekho, one district at a time
The co-founder of InsuranceDekho talks about how a focus on grassroots distribution and the 'cockroach mentality' enabled the building of a vast distribution network.
Team YS
Featured
SMB Story
Her Story
Social Story
Featured
Her Story
SMB Story
Social Story
Interview
This Silicon Valley founder wants to redefine AI compute forever!
What’s happening inside Groq could reset the rules of AI compute. Meet Jonathan Ross, Founder & CEO of Groq, the company behind ultra-low-latency LPUs that make AI faster, cheaper, and massively scalable.
Brand Solutions
Interview
Explore
Upcoming startups of 2026 and browse them on YourStory
Discover More
Startup
How Speedata Is Powering Next-Gen AI and Big Data With APU Chips
SGA marks 15 years of redefining communications consulting in India
From Hackathon to Lifesaving: How EmerReady Prepares Kids for Emergencies
Woven by tradition: How Taavi is bringing India’s craft heritage into the present
Just In
[Exclusive] Endiya Partners launches sports tournaments for India’s startup ecosystem
Startup news and updates: Daily roundup (April 29, 2025)
Women's Day: PM Modi salutes 'Nari Shakti', hands over social media accounts to women achievers
Startup news and updates: Daily roundup (January 21, 2025)
Technology
Outlook 2026: India’s semiconductor push clears capacity hurdle; next phase must ensure buyers and supply chains
India launches DHRUV64, first indigenously designed 1.0 GHz 64-bit microprocessor
Build an AI-powered business with 40% off on Salesforce’s core platforms
Tata, Intel sign MoU to build India-centred silicon and compute ecosystem
Business Ideas
5 Profitable small business ideas for new founders
This Indian Tree Can Make You Richer Than Sugarcane or Wheat
The Day KFC Ran Out of Chicken — And Turned Crisis into a Comeback: A Genius Marketing Move
Meet the 10 entrepreneurs set to drive change in 2025
Books
7 Books that bring clarity and purpose to your new year
Reading trends in 2026: Genres shaping modern readers
2026 Reading goals: How to create a lasting book habit
2026’s most anticipated books that redefine storytelling
Campaign
BharatPe’s ‘Hai Yakeen’ campaign celebrates the indomitable spirit of Indian merchants
SMB Week: How OTT has changed the face of India’s media and entertainment industry
SMB Week: Here’s how SMBs in the manufacturing sector can find opportunity in change
SMB Week: How COVID-19 catalysed efforts to build a stronger healthcare ecosystem and the role of SMBs
Story
Spoken word artist Nayab Midha on power of poetry and a programme to foster women micro-entrepreneurs—our top stories of the week
Beyond assumptions: What persons with disabilities wish you understood
SheSparks at TechSparks, women Kho Kho World Cup champions and a collective empowering women–our top stories of the week
These new-age beverage brands are reinventing India’s chai and coffee culture
Sports
Pranavi Urs becomes first Indian woman to win a pro golf title in a mixed-gender field
Boxing champion Preeti Pawar on fighting her way back into the ring after hepatitis A and setting her sights higher
How India’s women Kho Kho World Cup champions are redefining the game
Women in blue bring home World Cup, script history
Resources
These businesses are turning traditional Indian sweets into health-conscious versions
How brands are blending tech with tradition this Ganesh Chaturthi 2025
What to consider before taking a business loan?
Must-read business newsletters: An entrepreneur's secret weapon
Marketing & Sales
Get started with affiliate marketing with these basic steps
Want to ace affiliate marketing? Try and avoid these rookie mistakes
Building a brand: 10 tips for creating outstanding video ads
Content marketing is not just writing blogs
Funding
NBFC Varthana bags $6M loan from WaterEquity for school sanitation projects
Marketing automation platform Nitro Commerce raises $5M in Series A round led by Cornerstone Ventures
Elon Musk’s xAI raises $20B in Series E
Agritech startup Arya.ag raises Rs 725 Cr in a Series D funding
Social & Green News
Strong network of MSMEs being developed; only India can buttress global supply chain: President
PM launches Rs 24,000 Cr scheme for vulnerable tribal groups' welfare
Aiming to reduce plastic, The Body Shop to launch refill stations in India by year end
Five new animal species discovered in Tibet